Pierced by Claire’s

A complete branding rehaul of the piercing arm of Claire’s Stores. The mall giant wanted a edgier, cleaner look to its art direction, so we delivered a graphic direction and campaign with crisp and timeless imagery that could last longer than perhaps the earrings themselves. We maintained Claire’s fun and quirky identity, but we polished up their piercing identity to appeal to a slightly older demographic. The theme was a play on ears, whispers, and gossip, with the tagline, “have you heard?”