Macrene Actives
Agency School House
Creative Director Caitlin Clingman
A Sephora-led relaunch of beloved dermatologist Dr. Macrene Alexiades iconic skincare line. We did a whole brand overhaul of Macrene Actives to reiterate to Sephora's customers the scientific expertise of Dr. Macrene, without losing her chic style and Greek heritage. I created the iconic MA logo, inspired by Greek numerals and architecture. I also created the sunset sticker, inspired by Grecian sunsets and a nod to the brand's previous recognizable branding. We also created a new social strategy, complete with a push towards the sensorial to really highlight the luxurious nature of the products.
