Agency School House Creative Director Caitlin Clingman
A complete brand and product launch for the iconic celebrity facialist, Joanna Czech. We did a complete overhaul of the brand's assets, creating an uber-luxurious brand that fit Joanna's no-nonsense Polish approach to beauty. The major product launch was the Kit, a TSA-friendly leather pouch inspired by an airline buckle. The Kit has been featured on the social media of many celebrities, such as Kim K and Hailey Bieber. My role was in determining the super premium brand identity in the middle of a COVID world.