Ami Cole
Agency Schoolhouse
Creative Director Caitlin Clingman
Photography Rikky Fernandez
A full branding project for newest melanin-rich beauty brand, Ami Cole. The founder's Senegalese heritage inspired us to use vintage African patterns, bright colors, and an alternative sunset-inspired palette. The brand exploded, featured by many celebrities and even was on Good Morning America. The iconic upturned "smile" accent has become a recognizable trademark for the brand. My focus was primarily on packaging, pattern development, and digital products.
